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Define Tomorrow 2017 - Industry Update

ComputerWorld brings a selection of the best global speakers, contents and vendors to Bristol to help you Define Tomorrow for your business.

The IT industry is constantly updating and advancing from where it is today. ComputerWorld host a business technology conference that explores the latest from their partners, to help your business increase productivity, overcome challenges and keep one step ahead of your competitors. Or in other words... Define Tomorrow™.

Define Tomorrow™ 2017 - Industry Update will focus on three strategic areas of business IT, Infrastructure Modernisation, Security and Workspace Transformation as well as giving an update following VMware's annual event, VMworld.

The event will be packed with presentations from industry recognised specialists and speakers including VMware CTO Joe Baguley, the UK's leading ethical hacker Jamie Woodruff and more to be announced. There will be on stage demonstrations and 2 full vendor halls exhibiting, demonstrating and discussing their technologies. The day will close off with the opportunity to join a roundtable discussion on a subject that matters to you.

You will have a chance to network with colleagues and our ComputerWorld experts will be on hand to offer help and advice on the big themes discussed.

The event will be held in the centre of Bristol at the Bristol Marriot Royal Hotel. Please click here for information on travelling to the venue and the parking available.

Draft Agenda

8.00Registration and Networking
9.15Introduction presentation - Barry Coombs
9.30Keynote presentation and Q&A - Joe Baguley
10.00 The Software Defined Data Centre
10.30Protecting your data centre and the cloud
10.40 Break
11.00VMware NSX - Josh Coulling
11.30 Security keynote - Jamie Woodruff
12.00 Securing your business and data
12.45 Lunch
13.45 The workspace of 2020 - Ruben Spruijt
14.15 Building the workspace of tomorrow
15.00 Final Keynote - Peter Barnes
15.30 Final thoughts - Barry Coombs
15.40 Round table discussions


Joe Baguley - VMware EMEA CTO and Vice President



Using his wealth of experience, Joe helps organisations reduce costs and better support their users and business needs by developing and communicating VMware's strategy and vision. Joe is a recognised leader within the European tech community and considered one of the top 50 most influential leaders in UK IT. He has played a key role in the CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. 

In addition Joe is also on several advisory boards at the European Commission and ETSI and is a founding committee member of the Data Center Specialist Group at the British Computer Society which helped shape the European Code of Conduct for data centers. 



Jamie Woodruff - UK's Leading Ethical Hacker & CTO Metrix Cloud

In his early twenties, Jamie Woodruff is already one of the world’s leading authorities on cyber security specialising in Social Engineering - Human manipulation methods, Cognitive Biases,  A director of both a Cyber Security company specialising in Training, Penetration Testing & Recruitment. Jamie is also the Cyber Safety Advisor for the Cyber Smile Foundation which specialises in Online Cyber Bullying, He also sits on the Team Of Advisors for the Cyber Smile Foundation.

Woodruff is an expert on cyber issues, travelling internationally to talk at global corporations and the industry’s most important conferences. He is also writing a book on cyber intelligence and combating cyber terrorism whilst hoping to pursue a PhD in political science at Sheffield University this following September.  



Ruben Spruijt - Frame, Field CTO  

Ruben Spruijt is Field Chief Technology Officer at Frame (, responsible for driving vision, technology evangelism and thought leadership with Frame customers, partners and communities. Mr. Spruijt is a well-regarded author, speaker, market analyst, technologist, and all-around geek. An established industry leader and luminary. He is a Microsoft Most Valuable Professional (MVP), NVIDIA GRID Community Advisors, VMware vExpert and was in the Citrix CTP program from 2008-2017.

He has presented more than 250 sessions at national and international events such as BriForum, Citrix iForum Japan, Citrix Synergy, Gartner Catalyst, Microsoft Ignite, Microsoft TechEd, NVIDIA GTC, and VMworld. Mr. Spruijt founded several independent industry analysis bodies including Project Virtual Reality Check (VRC), Team Remote Graphics Experts (TeamRGE), AppVirtGURU written and co-authoring multiple disruptive ‘Smackdown’ research whitepapers.  Ruben is an advisor for various start-ups in mobile, community Cloud industry and Remote User Experience Analytics.


Peter Barnes - Dell EMC VP


Peter is the Dell EMC VP for Infrastructure Solutions in UK and Ireland. This comprises Dell EMC’s full Data Centre portfolio across Server, Storage, Networking and related Software and Services, operating across all routes to market.

Michael Dell shook the IT Industry when he announced his intent to purchase EMC.  One year on and the full extent of Michael’s vision for the expanded Dell Technologies is fast becoming a reality.  Peter will give an insight into the logic behind the plan, and its implications for customers, partners and the industry at large.

Hosted by

Barry Coombs - ComputerWorld Director, VMware vExpert, Blogger and Author



Barry is Operations and Pre Sales Director for ComputerWorld by day and an avid Blogger following everything to do with the virtualisation, storage and cloud industries.

Barry has co-authored three books focusing on VMware Horizon View covering versions 5-7. Barry enjoys talking about technology and sharing his findings with others in the community and regularly speaks at VMUG and industry event. Barry was awarded VMware's vExpert award for contributions to the VMware Community in 2010 through to 2017 Barry can usually be found on twitter (@VirtualisedReal) chatting about virtualisation and technology in general.

More speakers to be announced soon


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Supporting Local Tech Start-Up's 

As we are a local tech business, we at ComputerWorld are keen to support Tech businesses, in particular start up's within the South West. This year, a local Virtual Reality company from Bath will be attending the event.  

Whiley + Blake


Whiley + Blake Ltd was co-founded in Bath by Ossian Whiley and Steven Blake. It was born out of a shared passion for finding applications for creative media and new technology that solve real-world problems.

"We take pride in crafting state of the art virtual reality experiences, real-time visualisations and bespoke applications as well as traditional 3D animation, motion graphics and 2D stills. These emerging technologies can provide organisations of all types with demonstrable value and positive business outcomes."

On the day Whiley + Blake will showcase a fully interactive virtual modern apartment and 5,000 sqm complex that demonstrate our background in architecture, engineering and construction and the tools used to form our inputs including; Revit, AutoCAD, AECOSim and Navisworks.