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Define Tomorrow 2018

Date: 29th November      Time: 8.30am - 3.00pm     Location: Ashton Gate Stadium

ComputerWorld brings some of the best global speakers, contents and vendors to Bristol to help you Define Tomorrow for your business.

The Define Tomorrow technology conference, hosted by ComputerWorld explores the latest technologies to help your business increase productivity, overcome challenges and keep one step ahead of competition. Or in other words... Define Tomorrow™.

  • Vendor exhibitions and demonstrations from, Dell, VMware, Barracuda and many more

  • Keynote presentation from VMware’s Joe Baguley

  • Keynote presentation from leading researcher Simon Wardley regarding your IT strategy

  • Deep dive presentations on security and workspace transformation with Windows 10

  • Over 200 like minded attendees

This year's event will focus on three strategic areas of business IT, including; Infrastructure Modernisation, Workspace Transformation and Security as well as giving an update following VMware's annual VMworld event.

The event will be packed with presentations from industry recognised specialists and speakers including VMware’s CTO Joe Baguley, with more highly-regarded speakers to be announced over the coming weeks. Our technology showcase hall will be larger than ever with a myriad of leading vendors exhibiting, demonstrating and discussing their technologies. The day will close off with the opportunity to join one of our round table discussions on a technology subject that matters to you.

You will also have the chance to network with peers from other organisations, leading authorities from the technology industry as well as ComputerWorld’s expert technical team being on hand to offer help and advice on the big themes discussed during the day.

The event will be held Bristol at the Ashton Gate. Please click here for information on travelling to the venue and the parking available.

Draft Agenda 

8.30Registration and Networking
9.45Strategy Keynote - Simon Wardley
10.15 Expert panel discussion
10.45Security Presentation
11.10 Break
11.30Data Centresponsor presentations
12.10 Workspace and User Presentations
13.00 Lunch and Networking
14.00 Closing Keynote - Joe Baguley, VMware CTO
14.30Final Thoughts and Prizes
14.45 Drinks and Networking

Event Speakers

Joe Baguley - VMware CTO



Joe helps develop and communicate VMware's strategy and vision with customers and partners, using his wealth of experience to help organisations reduce costs and better support users and business needs. Joe is a recognised leader withing the European tech community and considered one of the top 50 most influential leaders in UK IT. He has played a key role in the CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. 

In addition Joe is also on several advisory boards at the European Commission and ETSI and is a founding committee member of the Data Center Specialist Group at the British Computer Society which helped shape the European Code of Conduct for data centers. 



Simon Wardley - Leading Edge Forum, Researcher

Simon Wardley is a Researcher for Leading Edge Forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a technology-driven future.  Simon is also lead practitioner for LEFs Wardley Maps Advisory service which helps client anticipate market and ecosystem developments so they know where to go and why.

Simon’s focus is on strategic play both at an industrial and global level. He is the author of multiple reports including Clash of the Titans: Can China Dethrone Silicon Valley?, a pioneer in the use of topographical intelligence within business, a former executive and an advisory board member for several successful start-ups. He has twice been voted as one of the UK's top 50 most influential people in technology. Simon has spent the last 20 years defining future strategies for companies in the FMCG, Retail and Technology industries. He is a passionate advocate in the fields of strategic play, organizational structure, open source and leadership and is a regular presenter at conferences worldwide.

What will Simon be presenting?

Deng Xiaoping once described managing the economy as crossing the river by feeling the stones — in other words have a direction but be adaptive. But in a world of constant change, how do you determine the right thing to do? Which pebble to tread on? How do you understand where you’re going and where you need to go? How do you know if your strategy is right? Is there even such a thing?

In this talk, we start by examining the issue of situational awareness and how it applies to technology. Using examples from government and the commercial world, we then explore how you can map your environment, identify opportunities to exploit and learn patterns of change. 



Spencer Pitts, Chief Technologist, EUC, EMEA

Spencer Pitts is the End User Computing Chief Technologist for VMware in Europe, Middle East and Africa (EMEA). He is responsible for Technical pre sales and Post Sales Services efforts across VMware's portfolio of End-User Computing products and solutions in EMEA and leads a small practice team who specialise in sub areas of the EUC portfolio.

 Spencer has 20+ years of experience in the European IT sector. He has worked as at customers such as GMAC, BNoY Financial Services, in the area of Desktop Management.  He also worked for Symantec, again around the Desktop Management and ESD solutions prior to joining VMware in both a Pre Sales and Consultancy capacity.  Since joining VMware Spencer has been a UK Public Sector SE, then a specialist SE focusing on the VDI solution for Northern EMEA and finally moving to his current role leading the technical efforts for End User Computing across VMware EMEA and performing the role as extend office of the CTO for End User computing as the Chief Technologist

Mark Mulvany, EMEA Hybrid Cloud Lead at Dell EMC



Cloud Platforms & Azure Stack SME, customer facing EMEA Cloud Lead with over 29 years industry experience ( Pre-Sales Consultant, BDM, Solution Architect, Engineer, Instructor) and experienced international speaker areas of expertise include Cloud Computing , Datacentre Design, Unified Communications and Virtualization. Heavily involved in reskilling IT pros and pilot deployment projects. Front and centre with our enterprise / global customers. Previously worked as an external consultant for Microsoft and BT amongst others for the last 14 years reskilling IT Partners on new technology both from a technical perspective and just as importantly a business value approach.

Event Sponsors

Platinum Sponsors

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Gold Sponsors


Silver Sponsors


Supporting Businesses

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